Social media ads can be banned, demonetised or simply buried by the algorithm. DOOH runs on physical screens — independent of platform decisions.
One channel is yours. The other belongs to the platform.
Social media figures per Meta Business Suite Benchmarks 2025. No legal claim.
Physical screens belong to no one but the operator.
Meta, TikTok, Instagram can ban accounts — without warning, without appeal. adyoutiser runs on physical screens. No account for anyone to ban.
Social media ads work better with an existing audience. DOOH reaches people who do not know your brand yet — exactly what awareness campaigns need.
Social algorithms change constantly. What works today can be buried tomorrow. DOOH runs during the times you book — no update risk.
Social has real strengths DOOH cannot replicate.
Social ads are clickable: buy a product, fill a form, download an app — directly from the ad. DOOH is awareness, not a direct conversion channel.
Meta knows the interests, demographics and behaviour of your audience through platform usage. DOOH can only segment by location and time.
People who visited your website can be specifically retargeted on social media — with DOOH this is structurally not possible.
No feed. No skip. No account ban.
From €2 · you pay per day · minimum 1 day. No agency, no sales call, no minimum budget.