What is monitor advertising — and why is it called that?
Monitor advertising, screen advertising, display advertising — all synonyms for DOOH (Digital Out-of-Home): ads on digital screens in public spaces. When comparing costs, we're always talking about the same product regardless of what you call it.
What makes up the price?
Three factors determine your monitor advertising price at adyoutiser:
- Screen: Varies by location, footfall category, and screen size.
- Booking duration: Minimum 1 day, no maximum.
- Ad share (SOV): What percentage of the screen rotation your spot occupies.
For an instant cost estimate: Use the DOOH calculator
Monitor advertising vs. agency DOOH — which costs less?
Classic DOOH providers require minimum budgets that usually run four to five figures per campaign, plus agency commission, plus 3–6 weeks lead time. At adyoutiser you book directly from €2, no commission, no sales call, live in 5 minutes.