What does "Impression" mean?
Eine einzelne Werbe-Sichtung durch eine Person. Im DOOH errechnet aus Plays × Sicht-Wahrscheinlichkeit × Personen-Faktor.
„Impression" at adyoutiser
This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.
18 real screens · Vienna & Bratislava · Live in 5 minutes · from €2. If you want to understand this term in context of a real campaign: start the booking flow or use the pricing calculator.