What does "House Ad" mean?
Eigene Werbung des Plattformbetreibers, die freie Slots füllt. Standardanteil: 30% wenn keine bezahlten Kampagnen laufen.
Real-world example
Bei nur 50% gebuchtem SOV: 50% bezahlte Werbung + 30% House Ad.
„House Ad" at adyoutiser
This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.
18 real screens · Vienna & Bratislava · Live in 5 minutes · from €2. If you want to understand this term in context of a real campaign: start the booking flow or use the pricing calculator.