DOOH at Vienna's Christmas Markets: How to Use the December Tourist Spike

Short answer: The Vienna Christmas market at Rathausplatz runs from 13 November to 26 December 2026, daily 10:00 to 22:00. adyoutiser has no screens on the market squares, but on the routes there: on the Danube Canal near Schwedenplatz (Franz-Josefs-Kai), at Plankengasse 1 and at Mariahilfer Strasse 125. From €2, one day is enough. Player screens go live in 5 minutes, operator screens need 24 hours.

Why December in Vienna is unique

Vienna welcomes many extra visitors during Advent. The Christmas markets at Rathausplatz, Schönbrunn, Maria-Theresien-Platz and Spittelberg are not just tourist hotspots — locals walk through them for weeks. In 2026 the Rathausplatz market opens on Friday 13 November and closes on Saturday 26 December, daily 10:00 to 22:00, on 24 December until 18:30 (wien.info).

For brands: if you want to be visible in Vienna in December, you can't skip Out-of-Home. Classic posters are usually sold in weekly blocks, and a new creative means a new print. On a screen you book by the day and swap the creative by upload.

Audience profile: Who's in Vienna in December?

• International tourists from Germany, Italy, USA, UK, Poland, Czech Republic
• Vienna locals — families, after-work punch crowds, Christmas shoppers
• Day-trippers from Lower Austria, Burgenland, Styria
• Business travellers with evenings free

Many of them also move through the Inner City, along the Danube Canal and down Mariahilfer Strasse — where some of our 16 Vienna screens stand.

Which screens work best in December?

We have no screens on the market squares themselves. These real locations sit on the routes there:

Suggested trio: Franz-Josefs-Kai + Plankengasse + Mariahilfer Strasse.

Budget example

Fashion brand, 2 weeks (Dec 1-14), 3 screens, 20% ad share. Daily price per screen at your ad share × days, summed per screen. Prices per screen: /screens; the DOOH calculator totals your setup. Prices are net plus 5 % Austrian advertising tax, shown as its own line in the cart. From €2 minimum order.

Checklist

• Creative in the booked screen's format (shown in the screen detail), max 10 seconds
• Clear CTA: QR code, address, offer
• 2-3 creative variants (EN for tourists, DE for locals)
• Time window 10:00–22:00 (Rathausplatz opening hours)
• Start with a small share, raise it next time if it works
• One day is enough, book the days your customers are out

Timing recommendation

• Start Nov 13 (market opening)
• Peak Dec 1-15
• Last mile Dec 16-23

Last-minute gift sellers should be live by Dec 15. Awareness campaigns start with the market opening on Nov 13.

Reach details: /werbung-wien. Live calculator: /dooh-rechner.

What to do next

With a screen you pay only for the days you want and swap the creative by upload. On player screens you see every play, on operator screens the confirmed upload. No agency, from €2. Book: /book.