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Industry estimates put DOOH at roughly 5g CO₂ per 1000 contacts — versus ~80g for online display, ~65g for social, ~250g for print flyers.
All figures are industry estimates from sustainability papers (WOO, IAB, JCDecaux). Treat as ballpark, not certified measurement.
| Medium | g CO₂ / 1.000 |
|---|---|
| DOOH (indoor LED) | 5 |
| DOOH (outdoor large-format) | 9 |
| Classic poster (print, single run) | 250 |
| Online display ads | 80 |
| TV spot (linear) | 35 |
| Radio (linear FM) | 20 |
| Social media ads | 65 |
What digital advertising actually looks like compared to print and traditional OOH.
Methodology: Pagefair/DIMAQ 2024 for DOOH and VDZ-Verband 2024 for print.
A DOOH screen serves the entire foot-traffic of a location from one display. Online, every viewer triggers their own ad-stack.
Print flyers carry CO₂ from paper, ink, transport and disposal. DOOH replaces all four with a single LED reaching multiples of the print audience.
adyoutiser hosts on Vercel EU + Supabase EU + AWS eu-central-1. No US data center, no transcontinental traffic.
Modern indoor LED screens draw a fraction of the power of older fluorescent-backlit displays. Direct conversion to fewer kWh = less CO₂.
Run a campaign. Share your saved CO₂ publicly with #AdyoutiserGreen. Send us the link. We manually verify, you get a 5% discount code for the next booking. Max 1× per organization per quarter.
From €2/day · daily billing · platform credit for unused days. No sales call, no media-plan PDF, no minimum spend.
Everything we know about DOOH advertising in Austria & Slovakia, in plain language.
Inventory, pricing and lead-time for 1st + 2nd district screens.
4 active screens, Danube waterfront. From €2/day, no Werbeabgabe.
Pick a city, SOV %, days. Get the exact price incl. Werbeabgabe.
How the 10/25/50/100% SOV bands map to plays/day and price.
When the 5% Werbeabgabe applies and how adyoutiser handles it.
Exact specs that pass AI moderation in <30s: 1080×1920, H.264, 10s.