Industry estimates put DOOH at roughly 5g CO₂ per 1000 contacts — versus ~80g for online display, ~65g for social, ~250g for print flyers.
All figures are industry estimates from sustainability papers (WOO, IAB, JCDecaux). Treat as ballpark, not certified measurement.
| Medium | g CO₂ / 1.000 |
|---|---|
| DOOH (indoor LED) | 5 |
| DOOH (outdoor large-format) | 9 |
| Classic poster (print, single run) | 250 |
| Online display ads | 80 |
| TV spot (linear) | 35 |
| Radio (linear FM) | 20 |
| Social media ads | 65 |
What digital advertising actually looks like compared to print and traditional OOH.
Methodology: Pagefair/DIMAQ 2024 for DOOH and VDZ-Verband 2024 for print.
A DOOH screen serves the entire foot-traffic of a location from one display. Online, every viewer triggers their own ad-stack.
Print flyers carry CO₂ from paper, ink, transport and disposal. DOOH replaces all four with a single LED reaching multiples of the print audience.
adyoutiser hosts on Vercel EU + Supabase EU + AWS eu-central-1. No US data center, no transcontinental traffic.
Modern indoor LED screens draw a fraction of the power of older fluorescent-backlit displays. Direct conversion to fewer kWh = less CO₂.
Run a campaign. Share your saved CO₂ publicly with #AdyoutiserGreen. Send us the link. We manually verify, you get a 5% discount code for the next booking. Max 1× per organization per quarter.
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Everything we know about DOOH advertising in Austria & Slovakia, in plain language.
Plain-language guides: how to start, what to upload, where your ad gets seen.
The 5 criteria to find the right screen — footfall, audience, proximity, time.
Restaurant, salon, realtor, gym, event: where your customers walk by.
From idea to live in 4 steps — plus the most common beginner mistakes.
See in real time that your spot runs. What screen ads do — and don’t.
An image, a Canva design or a phone video is enough. In 3 steps, no designer.