Print ads need print lead time, delivery logistics and cannot be changed. DOOH is live in 5 minutes — and you see real impressions, not estimates.
No print lead time. No paper. No guesswork.
Print reach per ÖWA 2025. Print costs Austrian small-format market average.
Print is fixed. DOOH is flexible.
Print ads estimate reach from circulation numbers. adyoutiser counts impressions per screen — live, by location, no extrapolation.
Wrong info in the ad? Promotion extended? With print you call the printer and wait. With DOOH you upload a new creative — instantly live.
Print needs paper, ink, transport, disposal. DOOH advertising runs digitally on a screen that runs anyway. No additional footprint.
For certain purposes print is still the better medium.
Magazines and catalogues are read multiple times, shared, archived. A flyer sits on the kitchen table for weeks. DOOH is fleeting — seen and gone.
Flyers and leaflets in the letterbox reach people directly at home — even without public presence or digital affinity. DOOH needs physical locations.
Premium magazine placements signal status and quality. For luxury brands print presence is a trust signal digital screens cannot yet replicate.
5 minutes instead of 2 weeks. Impressions instead of estimates.
From €2 · you pay per day · minimum 1 day. No agency, no sales call, no minimum budget.
