DOOH vs. print advertising.
Print ads need print lead time, delivery logistics and cannot be changed once printed. DOOH runs on the live network within minutes — and shows counted plays instead of estimates.
- €0 print costs
- Creative swappable instantly
- From €2 minimum order
LiveDOOH or a print ad? A print ad needs print lead time and cannot be changed once printed; a magazine, in turn, gets read multiple times. On adyoutiser you upload a creative, pick screens in Vienna or Bratislava and book from a €2 minimum order. On the live network it runs within minutes of AI approval.
- €0
- print costs
- ab €2
- minimum order
- instant
- creative update
DOOH vs. print advertising
No print lead time. No paper. No guesswork.
- Until playoutadyoutiser: minutes on the live networkPrint advertising: concept to print takes days
- Creative swapadyoutiser: instantlyPrint advertising: not possible
- Print costsadyoutiser: €0Print advertising: variable
- Playout dataadyoutiser: counted, livePrint advertising: estimate
- Targetingadyoutiser: location + dayPrint advertising: distribution area only
- Day-precise bookingadyoutiser: yesPrint advertising: no
Measure. Change. React.
Print is fixed. DOOH is flexible.
- Counted playouts
Print ads estimate reach from circulation numbers. adyoutiser counts playouts per screen — by location, no extrapolation.
- Instant update
Wrong info in the ad? With print you call the printer and wait. With DOOH you upload a new creative — it joins the next cycle.
- No paper
Print needs paper, ink, transport. DOOH advertising runs digitally on a screen that runs anyway.
Wrong today? Fixed today.
A print ad with a wrong date or price costs you the entire print run. With DOOH you change the creative before the next queue cycle starts.
- A/B test without print costsTesting two versions costs double in print. With DOOH you upload both and see which performs better.
- No logisticsPrint needs delivery and installation. DOOH booking runs through the browser — no courier, no installation crew.
When print advertising wins.
For certain purposes print is still the better medium.
- Long-term readability
Magazines and catalogues are read multiple times, shared, archived. DOOH is fleeting — seen and gone.
- Direct mail at the door
Flyers in the letterbox reach people directly at home — even without public presence. DOOH needs physical locations.
- Premium prestige in gloss
Premium magazine placements signal status. For luxury brands, print presence is a trust signal screens cannot yet replicate.
Your ad. In real time.
Playouts instead of estimates — with real daily prices.
DOOH vs. print — what you want to know
How fast is my DOOH ad live?
Upload, pick a screen, book. Every creative is automatically checked by AI — in seconds. On the live network your creative joins the next queue cycle.
What does DOOH cost compared to print ads?
adyoutiser starts from a €2 minimum order, with zero print costs. What a print ad costs depends heavily on circulation, format and title — ask the publisher directly.
Can I see how often my DOOH ad played?
Yes. adyoutiser shows playouts per screen. Print ads estimate reach from circulation figures — that is a distribution estimate, not a real counter.
Is DOOH more resource-efficient than print?
A DOOH screen is already running — it needs no additional paper, ink or transport for your ad.
What file formats do I need instead of a print template?
JPG, PNG or MP4 in the right dimensions — exact aspect ratios and limits are in the DOOH creative specs.
Can I reuse my print ad 1:1?
Rarely unchanged — print aspect ratios usually don’t match the screen format. The creative specs show what needs adjusting.
Is there an ad levy like with print?
In Austria, yes — a 5% advertising levy, for print as for DOOH. Details on the DOOH advertising levy Austria page.
What does a mistake in the creative cost me?
With print, the whole print run. With DOOH you upload a corrected creative — it runs with the next cycle, no new production cost.
No paper.
Just a screen.
From a €2 minimum order, creative swappable any time.