Radio spots get skipped while the driver watches the GPS. DOOH stands in plain sight — static, unskippable, visual.
One format is seen. The other hopes someone is listening.
Recall figures per Nielsen OOH Report 2023. Radio figures Austrian market average.
No skip button. No station searching. DOOH is simply there.
Radio gets skipped. DOOH stands in the restaurant, at the pier, in the lobby. No skip button. No mute option. In plain sight of the audience.
People remember visuals better. DOOH recall is around 35% per Nielsen — almost 3 times higher than audio formats.
Radio broadcasts over a transmitter radius. adyoutiser broadcasts at Donaupier Vienna or PAD Bratislava — exactly where your customers are.
Radio has real strengths DOOH cannot replicate.
Radio reaches drivers exclusively during their journey — a moment DOOH cannot structurally cover. For mobility campaigns radio is the stronger medium.
A radio station reaches hundreds of thousands of listeners daily in a region. DOOH with 20 screens has a much smaller reach — honestly.
Music and voice evoke emotions a static image struggles to trigger. For brands with strong sonic identity audio is the natural medium.
Not channel-wide. Right here.
From €2 · you pay per day · minimum 1 day. No agency, no sales call, no minimum budget.
