What does "Touchpoint" mean?
Berührungspunkt zwischen Marke und Konsument. Im DOOH: jeder Sicht-Kontakt mit dem Screen. Hohe Touchpoint-Frequenz an Pendler-Standorten = stärkere Markeneinprägung.
„Touchpoint" at adyoutiser
This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.
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