What does "KPI für DOOH" mean?
Wichtigste Messgrößen im DOOH: Impressionen, Plays, CPM, Reach, Frequency, SOV-Erfüllung. Click-basierte KPIs (CTR) gibt es nicht — Erfolg wird über Markenbekanntheit und In-Store-Lift gemessen.
„KPI für DOOH" at adyoutiser
This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.
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