What does "SOV (Share of Voice)" mean?
Anteil einer Marke an den verfügbaren Werbeslots eines Screens, in Prozent. Bei Adyoutiser ist die maximale Werbeauslastung pro Screen standardmäßig 75%.
Real-world example
Buchung 25% SOV bei 12 Slots/h = 3 Plays pro Stunde garantiert.
„SOV (Share of Voice)" at adyoutiser
This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.
16 real screens · Vienna & Bratislava · Live in 5 minutes · from €2/day. If you want to understand this term in context of a real campaign: start the booking flow or use the pricing calculator.