DOOH GLOSSARY

Slot

Internes Datenmodell für einen Platz im Loop — 12 Slots pro Loop. Nicht user-facing: in der Buchungs-UI heißt das "Ad Share %".

So funktioniert Share of Voice ← Back to glossary

What does "Slot" mean?

Internes Datenmodell für einen Platz im Loop — 12 Slots pro Loop. Nicht user-facing: in der Buchungs-UI heißt das "Ad Share %".

„Slot" at adyoutiser

This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.

20 real screens · Vienna & Bratislava · Live in 5 minutes · from €2. If you want to understand this term in context of a real campaign: start the booking flow or use the pricing calculator.

DOOH calculator →Start a campaign →

DOOH GLOSSARY

More terms in the DOOH glossary →

All 173 terms from A to Z — with real adyoutiser numbers and concrete real-world examples.

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Related terms

What you should also know

Term

Sichtkontakt

Ein Sichtkontakt ist jede Gelegenheit, bei der eine Person einen Werbeträger sehen konnte – im DOOH die Grundgröße für die Reichwe…

Term

SOV (Share of Voice)

Anteil der Sendezeit eines Screens, den du buchst, in Prozent. Von den 75% Standard-Werbeanteil eines Screens (die restlichen 25% …

Term

Pixelhöhe / Pixel Pitch

Pixel Pitch ist der Abstand zwischen den Mittelpunkten zweier benachbarter LED-Pixel, gemessen in Millimetern – je kleiner der Wer…

Term

Programmatic DOOH

Automatisierter Einkauf von DOOH-Inventar in Echtzeit über DSPs/SSPs. adyoutiser ist marketplace-nativ programmatisch: jeder Slot …

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Related guides

Everything we know about DOOH advertising in Austria & Slovakia, in plain language.

Guides

Guides — advertising & location

Plain-language guides: how to start, what to upload, where your ad gets seen.

Location

Where should I advertise?

The 5 criteria to find the right screen — footfall, audience, proximity, time.

By business

Which location fits my business?

Restaurant, salon, realtor, gym, event: where your customers walk by.

Step by step

Run your ad the right way

From idea to live in 4 steps — plus the most common beginner mistakes.

Trust

Does anyone actually see my ad?

See in real time that your spot runs. What screen ads do — and don’t.

Creative

No ad video? No problem

An image, a Canva design or a phone video is enough. In 3 steps, no designer.

DOOH GLOSSARY

Slot

Internes Datenmodell für einen Platz im Loop — 12 Slots pro Loop. Nicht user-facing: in der Buchungs-UI heißt das "Ad Share %".

So funktioniert Share of Voice ← Back to glossary

What does "Slot" mean?

Internes Datenmodell für einen Platz im Loop — 12 Slots pro Loop. Nicht user-facing: in der Buchungs-UI heißt das "Ad Share %".

„Slot" at adyoutiser

This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.

20 real screens · Vienna & Bratislava · Live in 5 minutes · from €2. If you want to understand this term in context of a real campaign: start the booking flow or use the pricing calculator.

DOOH calculator →Start a campaign →

DOOH GLOSSARY