What does "OOH vs DOOH" mean?
OOH = Out-of-Home, klassische Plakatwerbung (statisch, gedruckt). DOOH = digitale Variante mit austauschbaren Inhalten und Echtzeit-Steuerung.
„OOH vs DOOH" at adyoutiser
This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.
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