What does "Fill Rate" mean?
Anteil der verfügbaren Werbeslots, der tatsächlich mit gebuchten Kampagnen gefüllt ist. Leere Slots werden mit House Ads aufgefüllt (max. 30% Standardwert).
„Fill Rate" at adyoutiser
This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.
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