What does "Dwell Time" mean?
Verweildauer einer Person vor dem Screen. Café-Tisch: 20–40 Min. Wartebereich: 5–10 Min. Vorbeigehende: 2–5 Sek. Hohe Dwell Time = bessere Botschafts-Aufnahme.
Real-world example
Café Schwedenplatz Wien: ~25 Min Dwell = bis zu 12 Spots gesehen.
„Dwell Time" at adyoutiser
This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.
16 real screens · Vienna & Bratislava · Live in 5 minutes · from €2/day. If you want to understand this term in context of a real campaign: start the booking flow or use the pricing calculator.