What does "Fairness Window" mean?
Zeitfenster, in dem die SOV-Verteilung ausgeglichen wird. adyoutiser-Toleranz: ±5 Prozentpunkte, über den Tag per Drift-Korrektur ausgeglichen.
Real-world example
Geplant 10% SOV → im Toleranzfenster tatsächlich 5–15% je Stunde, über den Tag gemittelt auf 10%.
„Fairness Window" at adyoutiser
This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.
20 real screens · Vienna & Bratislava · Live in 5 minutes · from €2. If you want to understand this term in context of a real campaign: start the booking flow or use the pricing calculator.