In detail
We name the term early, because it is the one real catch in the model.
- The facts:
- 12 months minimum term
- automatic renewal, 1 year at a time
- cancellation up to 3 months before it ends
Why there is a term at all. A new screen needs lead time before advertisers find it. Advertisers book locations they know. A screen that disappears after 6 weeks never gets through that phase.
What does not happen during that time. You pay no monthly fee. There is no setup cost and no minimum volume. The commitment costs you time, not money.
What is non-binding. The application. We check the location, you see the terms, and only then do you sign.
Other vendors keep the term in the fine print. We put it in the answer.