The model inverts the usual bill. Normally you pay monthly so your screen runs. Here the advertising pays.
The flow in 5 steps: 1. You register your screen. We check the location. 2. You connect power and internet. We supply the software. 3. You upload your own content — free, no quota. 4. Advertisers book time on your screen, starting at €2. 5. You keep 30–60% of net ad revenue, depending on your ad share.
Who runs when. Booked ads come first. Our own notices come next. Your content fills the rest. That is why we say "unsold time" and not "free time" — that rest is not reserved.
Why it works for us. We earn on the advertising, not on you. Every extra screen makes the network more useful to advertisers. A screen that never goes online because of a monthly fee earns us nothing.
Where it can fail. If nobody books your screen, you earn nothing. It still costs you nothing.