What does "Viewability" mean?
Wahrscheinlichkeit, dass eine Person den Screen tatsächlich wahrgenommen hat. Im DOOH höher als online (kein Scrollen, keine Banner-Blindheit).
„Viewability" at adyoutiser
This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.
16 real screens · Vienna & Bratislava · Live in 5 minutes · from €2/day. If you want to understand this term in context of a real campaign: start the booking flow or use the pricing calculator.