What does "Reach" mean?
Anzahl unique Personen, die eine Kampagne gesehen haben. Impressionen = Gesamtzahl Sichtungen (1 Person × 5 Plays = 5 Impressionen, aber Reach = 1).
„Reach" at adyoutiser
This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.
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