DOOH GLOSSARY

Reach

Anzahl unique Personen, die eine Kampagne gesehen haben. Impressionen = Gesamtzahl Sichtungen (1 Person × 5 Plays = 5 Impressionen, aber Reach = 1).

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What does "Reach" mean?

Anzahl unique Personen, die eine Kampagne gesehen haben. Impressionen = Gesamtzahl Sichtungen (1 Person × 5 Plays = 5 Impressionen, aber Reach = 1).

„Reach" at adyoutiser

This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.

18 real screens · Vienna & Bratislava · Live in 5 minutes · from €2. If you want to understand this term in context of a real campaign: start the booking flow or use the pricing calculator.

DOOH calculator →Start a campaign →

DOOH GLOSSARY

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Everything we know about DOOH advertising in Austria & Slovakia, in plain language.

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Step by step

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DOOH GLOSSARY

Reach

Anzahl unique Personen, die eine Kampagne gesehen haben. Impressionen = Gesamtzahl Sichtungen (1 Person × 5 Plays = 5 Impressionen, aber Reach = 1).

← Back to glossary

What does "Reach" mean?

Anzahl unique Personen, die eine Kampagne gesehen haben. Impressionen = Gesamtzahl Sichtungen (1 Person × 5 Plays = 5 Impressionen, aber Reach = 1).

„Reach" at adyoutiser

This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.

18 real screens · Vienna & Bratislava · Live in 5 minutes · from €2. If you want to understand this term in context of a real campaign: start the booking flow or use the pricing calculator.

DOOH calculator →Start a campaign →

DOOH GLOSSARY