What does "Plays" mean?
Anzahl der Spot-Ausspielungen über einen Zeitraum. 1 Play kann mehrere Impressionen erzeugen.
Real-world example
1 Play am Café-Screen × 8 Personen im Sichtfeld = 8 Impressionen.
„Plays" at adyoutiser
This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.
16 real screens · Vienna & Bratislava · Live in 5 minutes · from €2/day. If you want to understand this term in context of a real campaign: start the booking flow or use the pricing calculator.