What does "CPP (Cost per Play)" mean?
Kosten pro einzelner Spot-Ausspielung. Bei Adyoutiser intern verwendet, nach außen wird CPM kommuniziert.
Real-world example
CPP €0.13 × 96 Plays/Tag = €12.48/Tag/Screen.
„CPP (Cost per Play)" at adyoutiser
This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.
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