What does "CPP (Cost per Play)" mean?
Kosten pro einzelner Spot-Ausspielung. Bei adyoutiser intern verwendet, nach außen wird CPM kommuniziert.
Real-world example
CPP ist ein interner Rechenwert, kein am Screen sichtbarer Preis — der Kunde bucht Share of Voice zum Tagespreis.
„CPP (Cost per Play)" at adyoutiser
This definition is tailored to the self-service DOOH context of adyoutiser. We give you the numbers we actually measure — no industry averages from decade-old studies.
20 real screens · Vienna & Bratislava · Live in 5 minutes · from €2. If you want to understand this term in context of a real campaign: start the booking flow or use the pricing calculator.