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Christmas party ads: a 2026 plan for Vienna restaurants

Christian Starzengruber

Christian Starzengruber

Gründer & CEO Adyoutiser

16 October 20266 min read0
Christmas party ads: a 2026 plan for Vienna restaurants

More than a third of Vienna venues were over 80 % booked on 20 November 2025. When to advertise Christmas parties, what the offer needs and which channels work.

Short answer: Company Christmas parties matter for Vienna restaurants, and the tables go early. In a survey by the gastronomy division of the Vienna Chamber of Commerce, two thirds of venues called Christmas parties economically important. More than a third were already over 80 % booked on 20 November 2025. To reach companies, advertise in October and early November.

You run a restaurant, bar or café in Vienna and want full tables in December: office parties during the week, families at the weekend, New Year's Eve at the end. Here is when to advertise, what the offer needs, and which channels work, from free to a screen around the corner. Survey figures: Vienna Online, 20 Nov 2025.

When do companies book their Christmas party?

Earlier than most venues advertise. On 20 November 2025, more than a third of the surveyed Vienna venues were over 80 % booked. Start in mid-November and you compete for the last dates.

Period 2026GoalMessage
October to mid-Novembercompany partiesdates, package, group size
mid-November to 18 Decemberremaining slots, small groups"Still free on …"
19 to 30 DecemberNew Year's Evemenu, time, booking

New Year's Eve 2026 is a Thursday. First Advent Sunday is 29 November, Christmas Eve is Thursday 24 December.

What belongs in a Christmas party offer?

An offer an office manager can forward in one minute, so the boss decides without asking back:

  • Group size: from how many to how many.
  • Price per person: with or without drinks, stated clearly.
  • Days and times: which weekdays are still open.
  • Room: private room, separate area or part of the restaurant.
  • Cancellation rule: free until when, and what applies after.

The cancellation rule is not a detail. In the same survey only a third of venues said they had clear cancellation rules, and the division's chairman Thomas Peschta asked for exactly that.

Where to advertise

Google Business Profile: add "Christmas parties up to X guests" to the description and post the offer. Searches like "Weihnachtsfeier Restaurant Wien" often show the map first.

Regulars and nearby companies: a table card and a line on the bill reach regulars for free. Reach companies on your street by letter or in person. Austrian law (§ 174 TKG) bans marketing emails and calls without prior consent, also to businesses, with narrow exceptions for existing customers.

A screen nearby: people who pass a screen every day see your offer before they search. At adyoutiser you book screens in Vienna from €2 per order, one day is enough. In Vienna they sit in the 1st, 2nd, 6th, 8th and 9th district, for example Plankengasse 1, Franz-Josefs-Kai near Schwedenplatz, Mariahilfer Straße 125 and Franz-Josefs-Bahnhof. Pick the one closest to your venue: all screens. Screens with our player go live in 5 minutes, screens run on the operator's system need 24 hours.

What should the creative say?

One message and one way to book. Example:

  • Line 1: "Christmas parties for 10 to 40 guests"
  • Line 2: "3 courses · private room · Mon–Thu available"
  • Line 3: venue name, street, QR code to book

For New Year's Eve, swap the creative while your booking runs. AI checks every creative in seconds, most pass at once, the rest go to a human.

What does it cost?

Daily price per screen times days, added up per screen. Prices are net plus 5 % Austrian advertising tax, shown as its own line in the cart, and the final price includes it. From €2 per order, one day is enough, so October for company parties and a week before New Year's Eve can be two separate bookings. More: advertising for restaurants, book.

FAQ

When should a Vienna restaurant advertise Christmas parties?

In October and until mid-November. In a Vienna Chamber of Commerce survey, more than a third of venues were already over 80 % booked on 20 November 2025. After that it is about leftover dates and small groups.

What should a Christmas party offer include?

Group size, price per person with a clear note on drinks, open days, the room and a cancellation rule. With these five a company can decide without asking back.

Can I email companies in Vienna about my offer?

Marketing emails and calls need prior consent under § 174 TKG, also for businesses, with narrow exceptions for existing customers. A letter, a visit or a card for your regulars are the safe routes.

How much does a screen ad in Vienna cost?

At adyoutiser from €2 per order, one day is enough. The daily price depends on the screen and your share of airtime and is listed on each screen. 5 % Austrian advertising tax is added as its own line in the cart.

How fast does my ad go live?

On screens with our player in 5 minutes once the creative is approved. Screens run on the operator's own system need 24 hours, because the operator loads the file.

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GastronomieWeihnachtsfeierSilvesterWienRestaurant-Werbung
Christian Starzengruber
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Christian Starzengruber

Gründer & CEO Adyoutiser

Writes about DOOH advertising, digital signage and building in public at adyoutiser.

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