Christmas gift vouchers: an ad plan for Vienna businesses 2026

Short answer: About 495,000 people in Vienna gave gift vouchers for Christmas 2025, worth around €74 million in total and €150 on average, according to the Vienna Chamber of Commerce. Only 12 % redeem before year-end, 35 % in January or February. That gives you two ad windows: sell vouchers in Advent, invite people to redeem in January.

You run a salon, restaurant, studio or shop in Vienna and want to sell more gift vouchers this Christmas. Vouchers need no stock and no shipping, and they sell until Christmas Eve. Here is what the numbers say, when to advertise and what a voucher creative needs. Figures: Vienna Online, 16 Dec 2025, based on data from the Vienna Chamber of Commerce.

How big is the voucher business in Vienna?

According to the chamber, about a third of Vienna's population gave vouchers for Christmas 2025. The average value was €150, around 25 % more than the year before.

When do people redeem vouchers?

Later than most owners expect. Only 12 % redeem before year-end, 35 % in January or February, 38 % take much longer. The sale happens in December, the visit in the new year.

Key dates in Advent 2026: shopping Saturdays 28 Nov, 5, 12 and 19 Dec, 8 December (Tuesday, a public holiday on which shops may open 10:00 to 18:00), and the days before Christmas Eve on Thursday 24 December.

What does a voucher creative need?

One message and one way to buy. Example:

• Line 1: "Give an hour of calm"
• Line 2: "Vouchers from €30 · also online"
• Line 3: name, street, QR code to your voucher shop

The QR code matters most. Someone passing the screen at night can buy on their phone while your shop is closed.

How long is a voucher valid in Austria?

In principle 30 years. A shorter period needs an objective reason, and the shorter it is, the stronger the reason must be. Austria's Supreme Court struck down a 2-year limit on spa vouchers (WKO).

Where to advertise vouchers in Vienna

Where your customers walk anyway. At adyoutiser you book screens in Vienna from €2 per order, one day is enough, so you can book just the shopping Saturdays. Screens sit in the 1st, 2nd, 6th, 8th and 9th district, for example Mariahilfer Straße 125, Plankengasse 1, Josefstädter Straße 99 and Franz-Josefs-Kai near Schwedenplatz. Screens on the operator's own system need 24 hours lead time, screens with our player go live 5 minutes after approval. Prices are net plus 5 % Austrian advertising tax, shown as its own line in the cart. All sites: /screens. By sector: hair salons, restaurants, retail.

FAQ

How many people in Vienna give vouchers at Christmas?

For Christmas 2025 about 495,000 people, according to the Vienna Chamber of Commerce. Total value was around €74 million, €150 per voucher on average.

When should I advertise Christmas vouchers?

From the first Advent weekend until Christmas Eve, focusing on shopping Saturdays and 8 December. A second window is January and February, when most vouchers get redeemed.

When are vouchers redeemed?

Only 12 % before year-end, 35 % in January or February and 38 % much later, according to the chamber's data.

Can I put an expiry date on vouchers in Austria?

Vouchers are valid for 30 years in principle. A shorter period needs an objective reason. The Supreme Court struck down a 2-year limit on spa vouchers.

What does a screen ad for my vouchers cost?

At adyoutiser from €2 per order, one day is enough. The daily price depends on the screen and your share of airtime. 5 % Austrian advertising tax is added as its own line in the cart.