Since 24 August 2026 ChatGPT shows ads, Austria included. Who sees them, how to buy, why you cannot buy a recommendation, and when a screen around the corner fits better.
Short answer: Since 24 August 2026 OpenAI shows ads in ChatGPT in 31 European markets, Austria included. Ads appear for users of the free version and ChatGPT Go, while Plus and Pro stay ad-free. Ads sit visually apart from the answer, and advertisers get no content from conversations. You cannot buy a recommendation inside the answer itself.
You run a shop, practice or café in Vienna and read that you can now advertise in ChatGPT. Here is what is confirmed, what is still open, and when it makes sense for a local business. Status: 8 October 2026. The ChatGPT details come from OpenAI's announcement and industry reports, not from us. Check current terms with OpenAI before you start.
What changed in August 2026?
| Point | Status |
|---|---|
| Start in Europe | 24 August 2026 |
| Markets | 31, including Germany, Austria, Switzerland |
| Who sees ads | free version and ChatGPT Go |
| Ad-free | ChatGPT Plus and Pro |
| Layout | visually separated from the answer |
| Data | no information from conversations shared with advertisers |
Source: BDZV, 25 Aug 2026.
How do you buy ChatGPT ads?
According to industry reports, access started through OpenAI's ads team and selected agency and technology partners, with a self-serve Ads Manager opening step by step. Billing is per thousand impressions or per click, and ads can be targeted by location (AI Rockstars). There is no reliable public figure for minimum budgets or prices, so we don't give one.
Can I pay ChatGPT to recommend my business?
No. Ads sit next to the answer, not inside it. What ChatGPT says about your business still depends on what the web says about you. OpenAI does not disclose how the model weighs sources. What you control:
- Google Business Profile: address, hours, category, current photos.
- Your website: what you offer, where, at what price, in full sentences.
- Mentions: district papers, directories, partner businesses.
Is ChatGPT advertising worth it for a local business?
It depends on how customers find you. ChatGPT ads reach people while they ask a question. A screen reaches people while they walk past your neighbourhood.
| ChatGPT ads | Google Ads | Screen nearby | |
|---|---|---|---|
| Who sees it | people asking, free and Go users only | people searching | people passing by |
| Billing | per impression or click, per reports | per click, auction | fixed daily price |
| Location | geo-targetable | geo-targetable | fixed, known site |
| Smallest start | not public | depends on daily budget | from €2 per order, one day is enough |
| Proof | impressions, clicks | impressions, clicks | every play counted on player screens |
adyoutiser has 20 bookable screens: 16 in Vienna, 3 in Bratislava, 1 in Amstetten. In Vienna they sit in the 1st, 2nd, 6th, 8th and 9th district, including 10 screens on the Danube pier in the 2nd district and Motto am Fluss on Franz-Josefs-Kai near Schwedenplatz. On player screens your ad runs 5 minutes after approval and every play is counted. Prices are net plus 5 % Austrian advertising tax, shown as its own line in the cart. All sites: /screens. Channel comparison: DOOH vs. online advertising.
FAQ
Are there ads in ChatGPT in Austria?
Yes. Since 24 August 2026 OpenAI shows ads in ChatGPT in 31 European markets, Austria included, as reported by BDZV among others.
Who sees ads in ChatGPT?
Users of the free version and the low-cost ChatGPT Go plan. Plus and Pro stay ad-free.
Can I pay for ChatGPT to recommend my business?
No. Ads are shown visually separate from the answer. The answer depends on what can be found about your business on the web.
What do ChatGPT ads cost?
Industry reports name billing per thousand impressions or per click. There are no reliable public figures for minimum budget or prices. Check current terms with OpenAI.
Do advertisers see my chats?
No. According to BDZV, OpenAI shares no information from conversations with advertisers.
How do I get mentioned in ChatGPT answers without ads?
Keep your Google Business Profile current, describe on your website in full sentences what you offer where and at what price, and earn mentions in local media and directories. OpenAI does not disclose how ChatGPT weighs sources.
Christian Starzengruber
Gründer & CEO Adyoutiser
Writes about DOOH advertising, digital signage and building in public at adyoutiser.
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