ADVERTISING GUIDELINES

What is allowed. What is not.

AI reviews every piece of content before it goes live. Transparent rules — no guessing.

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At a glance

Allowed content

Products, events, gastronomy, tourism, services, education, sports, non-profits, public announcements.

Restricted

Alcohol, licensed gambling — location-dependent. Screen operators may set additional restrictions.

Forbidden content

Pornography, illegal products, hate speech, deception, violence, tobacco, content harmful to minors.

Full list: Allowed content

Product and brand advertising (all legal products)
Event announcements and notices
Gastronomy, restaurants, food & beverage
Tourism, hotels, travel agencies
All types of services (hairdressing, crafts, consulting, …)
Education, courses, further training
Sports, fitness, wellness
Non-profit organisations and charitable projects
Public announcements and institutions

Full list: Forbidden content

Pornographic or sexually explicit content
Advertising for illegal products or services
Hate speech, discrimination, racist content
Deceptive or misleading advertising messages
Violence or content glorifying violence
Gambling (without a valid licence and age verification)
Political election advertising (without location operator approval)
Tobacco and e-cigarettes
Content targeting minors that is harmful to them

MODERATION PROCESS

Moderation process

1
Upload
You upload your creative (MP4, JPG, PNG).
2
AI analysis
AI checks image content, text, and metadata against our guidelines. Takes < 5 min.
3
Approval or rejection
Every upload is checked automatically. Borderline cases: manual review in < 1h.

Brand safety

Adyoutiser maintains brand safety for all parties. Screen operators can set location-specific restrictions (e.g. no alcohol advertising near schools). These are considered in the booking process and can result in your creative being rejected at specific screens, even though it is generally permitted.

COMMON QUESTIONS

Common questions

What happens if my content is rejected?

You'll receive an email with the exact rejection reason (AI-generated). Adjust your creative and re-upload — your booking stays active, the start date does not shift.

Can I run advertising for alcohol?

Yes, as long as the ad does not explicitly target minors and does not contain content depicting alcohol as a problem-solver. Location-specific restrictions may apply (e.g. proximity to schools).

How does the moderation process work?

After upload your creative is checked by our AI system. Image content, text, and metadata are analysed — before the first play. Borderline cases are manually reviewed.

Can my content be removed retroactively?

Yes. If a violation is detected after initial approval — e.g. via partner report — the content can be deactivated. You'll be notified by email. Time already played is not refunded.

SUPPORT

Need more help?

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