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1020 Vienna · Karmeliterviertel · Driving-school location

Karmeliterviertel · Drive Company driving school

One screen at the entrance of Drive Company driving school (1020 Karmeliterviertel). Captive 17-25 audience pre/post-lesson — first-car buyers. Built for garages, dealers, insurance. Self-service from €2.

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  • No agency
  • From €2
Digital screen at the Donau pier in ViennaLive
Live numbers
1
Active screens
From €2
Starting price
5 min
Live in
Location profile

One driving-school screen. Built for first-car-buyer ad spend.

The screen sits at the entrance of Drive Company driving school in Karmeliterviertel (Grosse Mohrengasse 3B, 1020). The audience in front of it is the most concentrated first-car-buyer cohort in Vienna — 17-25-year-olds with 5-15 minutes of pre/post-lesson dwell time, plus Karmeliterviertel residents passing daily.

  • Driving-school entrance · captive 5-15 min dwell time, phone usually in hand
  • Audience age 17-25 · driving-school students about to buy their first car
  • Karmeliterviertel residents · 1020 + 1010 + 1090 catchment for daily foot-traffic
  • Sniper inventory for garages, dealers and insurance · not Wien-wide brand awareness
Audiences

Who actually sees these screens.

Three concrete audiences at this location — with a worked example.

01

Garages, workshops & tyre dealers

The screen sits at the entrance of "Drive Company" driving school — pre/post-lesson dwell time of 17-25 year-olds about to buy their first car. Real targets: ATU, Forstinger, Reifen.com, Pirelli partner shops, local tyre/garage chains in 1020 + 1220.

Worked example15% SOV
Screens
1
Days
30
Total
€49
02

Car dealers & used-car platforms

Driving-school graduates are the cleanest first-car-buyer cohort in Vienna. Real targets: AutoScout24 Wien, Willhaben Auto, Denzel, Wiesenthal, Porsche Inter Auto Vösendorf, Ford Hochegger.

Worked example20% SOV
Screens
1
Days
30
Total
€65
03

Insurance, fuel cards & safety training

Beyond purchase: every fresh driver needs insurance, fuel and (pushed by Drive Company itself) safety training. Real targets: Wiener Städtische, UNIQA, ÖAMTC, ARBÖ, Shell ClubSmart, BP Plus, ÖAMTC Fahrtechnik training.

Worked example10% SOV
Screens
1
Days
30
Total
€32
Screens

The screens at this location.

1 active digital screens — book directly from €2.

FAQ

Frequently asked questions

Why advertise at a driving school specifically?

The audience standing in front of this screen is the closest you get in Vienna to "people about to buy their first car this year". Garages need them, dealers need them, insurances need them. Driving-school waiting time is captive — 5-15 minutes, phone usually out, glance at the screen multiple times. That is the entire pitch.

How big is the audience really?

Small but qualified. The live screen list above shows the database-current daily reach number for this exact location — we do not invent numbers. Drive Company runs theory + practice cohorts year-round, plus walk-ins from Karmeliterviertel residents.

What does it cost to dominate this single screen?

Pricing model: dailyRate = (sov% / 100) × screen full-day rate. Minimum order €2. Real full-day rates vary per screen and are shown in the booking step before payment.

What creative actually works at a driving school?

Concrete offer + concrete location. "Sommerreifen ab €299 — Werkstatt 5 min mit U2", "0% Finanzierung Erstwagen Denzel". Skip mass-brand storytelling — first-car buyers want to know who is closest, fastest, cheapest, with reviews. Big type, big price, address, QR.

How fast can a Karmeliterviertel ad go live?

About 5 minutes. Upload, AI moderation checks it within seconds, you pay, the next queue cycle (max 5 min) picks it up.

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  • Live in 5 minutes
  • No agency
  • From €2