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1 LED screen at the entrance of Drive Company driving school (1020 Karmeliterviertel). 246 captive contacts/day — 17-25-year-olds with the highest first-car-buying intent in Vienna.
The screen sits at the entrance of Drive Company driving school in Karmeliterviertel (Grosse Mohrengasse 3B, 1020). The audience in front of it is the most concentrated first-car-buyer cohort in Vienna — 17-25-year-olds with 5-15 minutes of pre/post-lesson dwell time, plus Karmeliterviertel residents passing daily.
Driving-school waiting time is captive — 5-15 minutes, phone usually out, multiple glances at the screen. Garages, dealers, insurance: this is your sniper inventory.
The screen sits at the entrance of "Drive Company" driving school — pre/post-lesson dwell time of 17-25 year-olds about to buy their first car. Real targets: ATU, Forstinger, Reifen.com, Pirelli partner shops, local tyre/garage chains in 1020 + 1220.
1 bookable location at the driving-school entrance, Grosse Mohrengasse 3B, live from the inventory.
One screen. One driving school. Niche by design — high-intent, not high-reach. If you sell to first-car buyers, this is exactly the right inventory.
The audience standing in front of this screen is the closest you get in Vienna to "people about to buy their first car this year". Garages need them, dealers need them, insurances need them. Driving-school waiting time is captive — 5-15 minutes, phone usually out, glance at the screen multiple times. That is the entire pitch.
Small but qualified. The live screen list above shows the database-current daily reach number for this exact location — we do not invent numbers. Drive Company runs theory + practice cohorts year-round, plus walk-ins from Karmeliterviertel residents.
First campaign live in 5 minutes. No contract, no minimum spend. Reach the driving-school cohort the moment they decide on their first car.
GDPR-compliant · EU servers · 5 min to live
Driving-school graduates are the cleanest first-car-buyer cohort in Vienna. Real targets: AutoScout24 Wien, Willhaben Auto, Denzel, Wiesenthal, Porsche Inter Auto Vösendorf, Ford Hochegger.
Beyond purchase: every fresh driver needs insurance, fuel and (pushed by Drive Company itself) safety training. Real targets: Wiener Städtische, UNIQA, ÖAMTC, ARBÖ, Shell ClubSmart, BP Plus, ÖAMTC Fahrtechnik training.
Pricing model: dailyRate = (sov% / 100) × 12 plays × €10. Minimum bookable: 10% SOV = €12/day. Standard 25% SOV: €30/day. Premium 50% SOV: €60/day. Hard cap 100% SOV: €120/day = ~€3,600/month. Final price shown in the booking step.
Concrete offer + concrete location. "Sommerreifen ab €299 — Werkstatt 5 min mit U2", "0% Finanzierung Erstwagen Denzel". Skip mass-brand storytelling — first-car buyers want to know who is closest, fastest, cheapest, with reviews. Big type, big price, address, QR.
About 5 minutes. Upload, AI moderation auto-approves 94% within seconds, you pay, the next queue cycle (max 5 min) picks it up.