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- Screens · seit 2025
Honest comparisons. No agency speak. TV, Radio, Print, Billboard, Online, Social.
Pick a channel and see how adyoutiser stacks up.
No broadcast, no six-figure minimum budget. Digital, day-precise, €2.
Visible not audible. No distraction while driving. No fleeting medium.
No print lead time, no paper waste. Changes in 60 seconds, not 3 business days.
No paste-up, no minimum period. 1 day not 1 week. Live data not reach study.
No ad blocker. No cookie consent. No skip button. Physically present.
No algorithm, no feed scrolling, no engagement rate needed. Screen hangs, ad runs.
Source-backed comparisons with price lists, T&Cs and as-of dates — including where the others are better.
JCDecaux AT · posters + citylights
See comparison→Transit screens · Gewista subsidiary
See comparison→Posters nationwide · JOJ Media House
See comparison→DOOH sales house · now Azerion Austria
See comparison→German marketplace · cross-media
See comparison→German self-service · LED reseller
See comparison→Largest SK OOH network · BigMedia
See comparison→SK billboards + citylights · e-shop
See comparison→SK aggregator · paper billboards
See comparison→Pick a channel
DOOH Comparisons
Social wins on virality and user content. DOOH wins on visibility, brand trust, and steady frequency. Honest comparison.
Honest verdict
Social is powerful — when the algorithm plays along. Here is our honest verdict.
In Zahlen
Feature comparison
10 factors, side by side.
| Feature | ● unsAdyoutiser DOOH | ⊙ ihnenSocial Media Ads |
|---|---|---|
Setup time | 5 min | 5-15 min |
Minimum budget | €2 | €5+ / day |
Measurement | 5-min telemetry | Pixel + conversion API |
Pause/stop | Instant toggle | Instant |
Algorithm dependency | None | High |
Brand safety | Curated inventory | User content nearby |
Frequency control | Via daypart | Via frequency cap |
ViralitySocial stays unbeatable for UGC | None | Possible |
Cookie dependency | None | High |
Ad fatigue | Low | High (same feed) |
| DOOH wins 7 of 10. For virality, social stays strong. | ||
Setup time
Minimum budget
Measurement
Pause/stop
Algorithm dependency
Brand safety
Frequency control
Virality
Social stays unbeatable for UGC
Cookie dependency
Ad fatigue
When to use what
Practical examples
Vorher
€1,200 / month Meta Ads. Reach swings with the algorithm.
Nachher
€280 DOOH + €920 Meta retargeting. Visible plus targeted.
Vorher
Instagram only. CPM swings €4-€18.
Nachher
DOOH €420 inner city + Instagram for engagement.
Questions, answered directly
No. Virality is a social-only domain. DOOH is frequency + brand recall, not user sharing.
DOOH from €2 per screen. Meta Ads swing — €5-€30 CPM depending on targeting. DOOH CPM is stable at €9.
DOOH has no user-level tracking. You measure **5-min telemetry** of plays plus brand-lift via survey.
Yes. Every screen gets fair ad share via SOV engine (±1% fairness). No 'the algorithm doesn't like you'.
Location + daypart, not 1:1 profiles. More reach, less granularity.
5 minutes from upload to play. AI moderation in 30 seconds.
Frequency is controlled via daypart and SOV share. No banner burnout like in the feed.
Yes. Upload multiple versions, the engine rotates automatically.
Upload creative. Pick Vienna. Pay with Stripe.
Related guides
From €2 · daily billing · minimum 1 day. No sales call, no media-plan PDF, no minimum spend.