- 20
- Screens · seit 2025
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Honest comparisons. No agency speak. TV, Radio, Print, Billboard, Online, Social.
Pick a channel and see how adyoutiser stacks up.
No broadcast, no six-figure minimum budget. Digital, day-precise, €2.
Visible not audible. No distraction while driving. No fleeting medium.
No print lead time, no paper waste. Changes in 60 seconds, not 3 business days.
No paste-up, no minimum period. 1 day not 1 week. Live data not reach study.
No ad blocker. No cookie consent. No skip button. Physically present.
No algorithm, no feed scrolling, no engagement rate needed. Screen hangs, ad runs.
Pick a channel
DOOH Comparisons
Print wins on depth and reading engagement. DOOH wins on setup time, visibility, and measurement. Honest comparison.
Honest verdict
Print is alive — especially where readers take their time. Here is our verdict.
In Zahlen
Feature comparison
10 factors, side by side.
| Feature | ● unsAdyoutiser DOOH | ⊙ ihnenPrint Ads |
|---|---|---|
Setup time | 5 min | Closing date 1-2 wk |
Minimum budget | €2 | €600+ / ad |
Measurement | 5-min telemetry | Circulation est. |
Pause/stop | Instant toggle | Until issue ends |
Live creative update | Instant | Next issue |
Reading engagementPrint stays strong for long-read | Passive (sec.) | Long attention |
Story length | 6-10 sec visual | 200+ words text |
Same-day update | JaYes | Per issue |
Min runtime | 1 day | 1 issue |
Print cost | None | Included |
| DOOH wins 7 of 10. For long-read with argumentation, print stays strong. | ||
Setup time
Minimum budget
Measurement
Pause/stop
Live creative update
Reading engagement
Print stays strong for long-read
Story length
Same-day update
Min runtime
Print cost
When to use what
Practical examples
Vorher
€2,400 print ad, monthly, circulation estimated.
Nachher
€560 DOOH + €1,800 print 1× / quarter. Daily awareness, quarterly story.
Vorher
Print ad in magazine — date doesn't allow last-minute communication.
Nachher
DOOH alongside with same-day flexibility.
Questions, answered directly
From €2 vs. €600+ per print ad. Plus: no closing-date pressure.
Circulation + reach studies. DOOH gives **5-min telemetry** per play — server-authoritative.
Yes. Upload, AI moderation in 30 sec, live. Print needs a new issue.
Print-affine audiences, B2B finance, image branding in publication context. DOOH adds daily frequency.
1 day. Print runs at least one issue — typically a week.
Print stays strong for long argumentation. DOOH is visual awareness, not long-read.
5 minutes upload to play. Print: next issue + closing date.
Yes. Hour-granular. Print reaches the reader whenever they read — not steerable.
Upload creative. Pick Vienna. Pay with Stripe.
Related guides
From €2 · daily billing · platform credit for unused days. No sales call, no media-plan PDF, no minimum spend.