- 20
- Screens · seit 2025
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Honest comparisons. No agency speak. TV, Radio, Print, Billboard, Online, Social.
Pick a channel and see how adyoutiser stacks up.
No broadcast, no six-figure minimum budget. Digital, day-precise, €2.
Visible not audible. No distraction while driving. No fleeting medium.
No print lead time, no paper waste. Changes in 60 seconds, not 3 business days.
No paste-up, no minimum period. 1 day not 1 week. Live data not reach study.
No ad blocker. No cookie consent. No skip button. Physically present.
No algorithm, no feed scrolling, no engagement rate needed. Screen hangs, ad runs.
Pick a channel
DOOH Comparisons
TV wins on reach and storytelling. DOOH wins on local, cost, and measurement. Honest comparison.
Honest verdict
TV is not dead. But the field has shifted. Here is our honest verdict.
In Zahlen
Feature comparison
10 factors, side by side.
| Feature | ● unsAdyoutiser DOOH | ⊙ ihnenTV Ads |
|---|---|---|
Setup time | 5 min | 3-6 weeks |
Minimum budget | €2 | €4,000+ / city |
Measurement | 5-min telemetry | Media-plan estimate |
Pause/stop | Instant toggle | Contract-bound |
Min runtime | 1 day | 1 week+ |
Targeting | Location + daypart | Channel profile |
Self-service | Full | Agency required |
Story lengthTV stays strong for long story | 6-10 sec | 20-30 sec |
National mass reach | Local strong | National strong |
AI moderation | 30 sec | 1-3 days |
| DOOH wins 7 of 10. For national brands and long story, TV stays strong. | ||
Setup time
Minimum budget
Measurement
Pause/stop
Min runtime
Targeting
Self-service
Story length
TV stays strong for long story
National mass reach
AI moderation
When to use what
Practical examples
Vorher
€18,400 TV spot, 3 weeks, no measurement.
Nachher
€420 DOOH Vienna, 3 weeks, 2.1M server-plays.
Vorher
Poster campaign €1,200, no measurement.
Nachher
DOOH €280, 540k views, live dashboard.
Questions, answered directly
DOOH gives **5-min telemetry** per play. TV spots are estimated in media plans — actual views come weeks later as projections.
From €2 per screen. 20 screens × 7 days = €280. Compare: TV spot in Vienna starts at €4,200.
No. Upload creative → pick screens → pay with Stripe. 5 minutes total.
For national brands: no. For local campaigns (Vienna, Bratislava): in 90% of cases, yes.
20 screens in Vienna generate ~540k views per week. Server-authoritative, not estimated.
Yes. Pick hours per day, e.g. only 5-7pm for commute traffic.
Standard 6-10 seconds. Longer spots possible but cost more slot time.
1 day minimum. You can book one day and decide after.
Upload creative. Pick Vienna. Pay with Stripe.
From €2 · daily billing · platform credit for unused days. No sales call, no media-plan PDF, no minimum spend.