- 20
- Screens · seit 2025
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Honest comparisons. No agency speak. TV, Radio, Print, Billboard, Online, Social.
Pick a channel and see how adyoutiser stacks up.
No broadcast, no six-figure minimum budget. Digital, day-precise, €2.
Visible not audible. No distraction while driving. No fleeting medium.
No print lead time, no paper waste. Changes in 60 seconds, not 3 business days.
No paste-up, no minimum period. 1 day not 1 week. Live data not reach study.
No ad blocker. No cookie consent. No skip button. Physically present.
No algorithm, no feed scrolling, no engagement rate needed. Screen hangs, ad runs.
Pick a channel
DOOH Comparisons
Radio wins on passive attention in the car. DOOH wins on visual visibility, setup time, and measurement. Honest comparison.
Honest verdict
Radio runs alongside — in the car, in the kitchen. Here is our verdict.
In Zahlen
Feature comparison
10 factors, side by side.
| Feature | ● unsAdyoutiser DOOH | ⊙ ihnenRadio Ads |
|---|---|---|
Setup time | 5 min | 1-2 weeks |
Minimum budget | €2 | €800+ / placement |
Measurement | 5-min telemetry | MA projection |
Pause/stop | Instant toggle | Contract-bound |
Visual | JaYes | NeinNo |
Passive reach (in car)Radio stays strong for drive-time | NeinNo | Strong |
Daypart targeting | Hour-granular | Hour-granular |
Self-service | Full | Agency required |
Story length | 6-10 sec visual | 20-30 sec audio |
Min runtime | 1 day | 1 week+ |
| DOOH wins 7 of 10. For passive drive-time reach, radio stays strong. | ||
Setup time
Minimum budget
Measurement
Pause/stop
Visual
Passive reach (in car)
Radio stays strong for drive-time
Daypart targeting
Self-service
Story length
Min runtime
When to use what
Practical examples
Vorher
€3,600 / month radio placements, MA projection as report.
Nachher
€840 DOOH + €2,000 radio drive-time. Visual by day, audio in commute.
Vorher
Radio only — good frequency, no visual ID.
Nachher
DOOH at main station + radio across region.
Questions, answered directly
From €2 vs. €800+ per radio placement. Plus self-service instead of agency.
MA study (media analysis) as a projection. DOOH gives **5-min telemetry** per play — server-authoritative.
Only via visual sightings at high-traffic spots. Radio stays strong for pure in-car reach.
No. DOOH is silent — logo, image, short text. No audio studio.
Yes. Hour-granular slots, e.g. 7-9am and 5-7pm.
5 minutes from upload to play. Radio: 1-2 weeks lead time typical.
Yes. Radio in the car, DOOH at platforms and downtown. Common combination.
DOOH €280 for 4 weeks + radio depending on station. Ask us, we help with the split.
Upload creative. Pick Vienna. Pay with Stripe.
Related guides
From €2 · daily billing · platform credit for unused days. No sales call, no media-plan PDF, no minimum spend.