- 20
- Screens · seit 2025
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Honest comparisons. No agency speak. TV, Radio, Print, Billboard, Online, Social.
Pick a channel and see how adyoutiser stacks up.
No broadcast, no six-figure minimum budget. Digital, day-precise, €2.
Visible not audible. No distraction while driving. No fleeting medium.
No print lead time, no paper waste. Changes in 60 seconds, not 3 business days.
No paste-up, no minimum period. 1 day not 1 week. Live data not reach study.
No ad blocker. No cookie consent. No skip button. Physically present.
No algorithm, no feed scrolling, no engagement rate needed. Screen hangs, ad runs.
Pick a channel
DOOH Comparisons
Online wins on hyper-targeting. DOOH wins on visibility, brand trust, and ad-blocker resistance. Honest comparison.
Honest verdict
Online is powerful — but a third of users block it. Here is our honest verdict.
In Zahlen
Feature comparison
10 factors, side by side.
| Feature | ● unsAdyoutiser DOOH | ⊙ ihnenOnline Ads |
|---|---|---|
Setup time | 5 min | 10-30 min |
Minimum budget | €2 | €5+ / day CPC |
Ad-blocker resistance | Ja100% | ~68% get through |
Visibility | 100% on-screen | ~57% viewable |
Measurement | 5-min telemetry | Pixel + cookie |
Targeting | Location + daypart | 1:1 user profile |
Brand safety | Curated inventory | Programmatic mix |
Click trackingDOOH drives brand recall, not last-click | No (by design) | JaYes |
Cookie dependency | None | High (3rd-party dying) |
Pause/stop | Instant toggle | Instant |
| DOOH wins 7 of 10. On 1:1 conversion, online stays strong. | ||
Setup time
Minimum budget
Ad-blocker resistance
Visibility
Measurement
Targeting
Brand safety
Click tracking
DOOH drives brand recall, not last-click
Cookie dependency
Pause/stop
When to use what
Practical examples
Vorher
€1,800 / month Google Display. Click rate falling 18 months.
Nachher
€420 DOOH Vienna inner + €1,380 online retargeting. Visible plus targeted.
Vorher
Only Meta ads. 32% of audience uses ad-blockers.
Nachher
DOOH in 3 districts plus Meta for retargeting.
Questions, answered directly
Not 1:1 at user level. DOOH gives you **5-min telemetry** of plays plus brand-lift via post-campaign surveys. No last-click attribution by design.
From €2 per screen. 5 screens × 7 days = €70. Comparable to a display campaign with 2,000-3,000 impressions.
No. DOOH is cookie-free. No tracking setup, no GDPR banner logic.
20 screens in Vienna reach ~540k views per week. Online display varies wildly — ad-blockers cut ~32%.
Yes. Many brands use DOOH for awareness, online for conversion. Most common use case.
5 minutes from upload to play. AI moderation in 30 seconds, then queue allocation.
€2 per screen. No daily, weekly, or campaign minimum above that.
AI gives instant feedback with reason. You adjust and re-upload. No 3-day wait, no phone call.
Upload creative. Pick Vienna. Pay with Stripe.
Related guides
From €2 · daily billing · platform credit for unused days. No sales call, no media-plan PDF, no minimum spend.