Ich habe Adyoutiser 2025 in Wien und Bratislava gestartet, weil Bildschirmwerbung keine Agentur brauchen sollte. Wir haben ein Buchungs-Tool gebaut: Bildschirm auf der Karte auswählen, Werbung hochladen, zahlen — live in unter 5 Minuten, ab €2. Wir veröffentlichen unsere Roadmap öffentlich und antworten auf jede E-Mail innerhalb von 24 Stunden.
What you take away in 30 seconds: „Framing" is the DOOH practice of locking partners into long contracts and passing only 5-15% of revenue back. We reject this. We pay 25-50%, no minimum term, automatic Stripe payouts. This article explains why the old DOOH market is broken — and how we do it differently.
We run a small platform with 16 active screens across Vienna and Bratislava. We cannot win on scale. We can only win on trust. So our entire business model is built around leaving money with the people who own the inventory — not centralizing it.
That is not marketing. That is math.
What „framing" actually means
A pattern has become standard in DOOH:
Provider approaches a café owner promising „passive income"
36-month contract with auto-renewal
Hardware subsidy with ownership clause
5-15% commission on gross, often after internal deductions
Quarterly or annual payouts
No transparency on actual campaign prices or fill rate
The café owner has a screen running ads but sees almost none of the money. Most partners earn €30-80/month on inventory that actually generates €500-2000/month.
Partner share: 25-50% (negotiable by location quality)
Promoter share: 5% on promoter-referred customers
Our margin pays for AI moderation, hosting, Stripe Connect setup, hardware support, campaign management and legal. We make a good living. We do not get rich on the back of our partners.
Example: why 50% is not „wasteful"
A café screen generates €1,500 gross/month:
Stripe fees: ~€50
Remaining: €1,450
At 50% partner split: €725 to the café owner, €725 to Adyoutiser
Old DOOH would say: „Adyoutiser should keep €1,275 and give the partner €175, that is standard." We say: no. The partner provides location, Wi-Fi, power and visibility. Without the location the inventory is worthless. 50% is fair.
The typical range is 25-50% because not every spot is equally valuable. Premium spots (stations, top center) get 40-50%. Standard cafés get 25-35%. But the exact share is in the contract — no hidden deductions.
The 5 anti-framing rules
No minimum term. Cancel anytime with 30 days notice.
No hardware subsidy with ownership clause. Hardware belongs to the partner.
Weekly transparency. Live dashboard shows revenue, scheduled payouts, played campaigns.
Automatic payouts. Stripe Connect, one day after campaign ends. No manual claim.
No clauses we would not sign ourselves.
Promoter program: same principle
The anti-framing principle also applies to promoters who refer advertisers. 5% recurring on lifetime revenue per referred customer, paid automatically via Stripe Connect. No cookie-tracking games, no 30-day attribution cliffs.
Checklist: how to spot an anti-framing provider
No minimum term, max 30 days notice
At least 25% revenue share in writing
Live dashboard with real-time revenue
Automatic payouts (Stripe Connect or equivalent)
Hardware ownership stays with partner
No hidden deductions or „service fees"
Full advertiser breakdown in dashboard
Less than 4 of 7 → high framing risk.
Why public?
Because the DOOH market is shifting. Programmatic ad-tech is coming, AI moderation is becoming standard, and small platforms have a chance — if we build trust. Lying and hiding does not work. We are building Adyoutiser in public. Numbers, contracts, roadmap, mistakes.
Become a partner
If you are done with the old DOOH world, sign up at /become-partner. Clear contract, honest earnings estimate, zero sales pressure.
