Čo je reklama na obrazovkách?
Reklama na obrazovkách sa nazýva aj DOOH, monitorová reklama alebo digitálna vonkajšia reklama. Ide o to isté: reklama na digitálnych obrazovkách vo verejnom priestore. Odborný termín je DOOH (Digital Out-of-Home).
adyoutiser sa zameriava na indoor reklamu na obrazovkách: screeny v interiéroch s vysokou návštevnosťou — kaviarne, fitness centrá, hotely.
Kde sa zobrazuje reklama na obrazovkách?
Ty sám vyberáš screen. Typické typy miest:
- Cafes and restaurants
- Fitness studios and wellness areas
- Hotels and reception areas
- Waiting areas and practices
- Co-working spaces
- Marina and leisure facilities
Screens in Vienna: Vienna DOOH screens. Screens in Bratislava: Bratislava screens
Koľko stojí reklama na obrazovkách?
From €2, day-by-day billing, no minimum. For exact numbers: Screen advertising costs · Cost calculator
Reklama na obrazovkách vs. online display reklama — rozdiel
"Display" is an overloaded term. Screen advertising (DOOH) means physical screens in real spaces. Google Display Network / programmatic display means banners on websites and apps. Both sound similar, work completely differently.
Full comparison: Display advertising — DOOH vs. online explained